Most people think branding starts
Oguntade Oluwaseun
Most people think branding starts and ends with a logo.
This project reminded me that it doesn't.
For Fismo, the challenge was creating a brand that people would recognise long after seeing it for the first time. Every design decision was made to ensure the identity worked consistently across packaging, delivery trucks, signage, print, and digital—not just on a business card.
Because memorable brands aren't built through a single asset.
They're built through consistency.
The full case study is now live on Behance. I'd love to hear your thoughts on the process and execution.
If you're looking for a Brand Designer to create a brand identity that goes beyond aesthetics, I'm currently available for brand identity projects, freelance work, and creative collaborations.
Let's create something people won't forget.
#BrandIdentity #BrandDesign #VisualIdentity #CreativeDirection #BrandStrategy #GraphicDesign #Behance #LogoDesign #FurnitureBrand
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Posted Jul 29, 2026
Most people think branding starts and ends with a logo. This project reminded me that it doesn't. For Fismo, the challenge was creating a brand that people w...
