Jon Lightfoot
Definitive success was achieved with GiftCardGranny in both propelling their domain authority via natural / organic link acquisition outreach, and securing top five search rankings for some of the most difficult keywords in the industry.
With a keyword difficulty (KD) of 99 out of 100, I was able to rank "gift cards," "egift cards," "Visa gift cards" and more in top positions.
Below is a screenshot of their feedback having worked with me for an extended duration to bolster their domain authority and search rankings.
Harnessing organic outreach and link acquisition is crucial for propelling websites and primary keywords to the top of search engine results pages (SERPs). Here's how I typically execute these strategies:
Broken Link Building: I scour the web for broken links on authoritative websites within the same niche or industry. After identifying broken links, I reach out to the website owners or webmasters and suggest replacing the broken links with relevant, high-quality content from the target website. This strategy not only helps in acquiring links but also assists other websites in improving their user experience.
Resource Link Building: I create comprehensive resource pages or content hubs within the target website that provide valuable information, tools, or resources related to the industry or niche. I then reach out to relevant websites, bloggers, and influencers, informing them about the resource and encouraging them to link to it if they find it helpful for their audience.
Strategic Partnerships and Collaborations: I establish partnerships and collaborations with other businesses, organizations, or influencers within the industry. These partnerships can lead to opportunities for cross-promotion, content co-creation, or joint events, which often result in natural link acquisition and increased visibility for the target website.
Local SEO and Citations: For businesses targeting local audiences, I optimize their presence on local directories, review websites, and citation sources. By ensuring consistent and accurate business information across these platforms, I not only improve local search visibility but also increase the chances of acquiring relevant local backlinks.
Social Proof and Testimonials: I encourage satisfied customers, clients, or partners to provide testimonials or reviews that can be featured on the target website. These testimonials not only serve as social proof but also provide opportunities for acquiring valuable backlinks when the testimonial includes a link back to the website.
Competitor Analysis and Reverse Engineering: I conduct thorough competitor analysis to identify their backlink profiles and understand their link acquisition strategies. By identifying opportunities where competitors have acquired links, I can replicate or improve upon those strategies to gain similar or better link equity for the target website.
By implementing these organic outreach and link acquisition strategies effectively, I help propel websites and primary keywords to the top of search engine rankings, increasing their visibility, authority, and ultimately, organic traffic.