17 Year SEO Expert, vetted by Upwork, with 100% job success. Several of my SEO clients are noted below. .Mathnasium.com (Global) Benadryl.com (US/CA) Durexusa.com (US) WD-40 (USA, AU, CA, UK) KoraOrganics.com (US/AU/UK) BulletProof.com ( USA/CA) and many more..

I have worked with many industries and verticals over the years and helped many websites thrive or recover from algo truncation.

To showcase examples of my thought process and technical acumen, here are two recent challenges I faced and my approach/soulition to remediate these concerns.

Challenge: One website I worked with had a significant duplicate content issue due to various URL parameters generating multiple versions of the same content. This led to diluted authority, confused search engine crawlers, and ultimately lower rankings.

Conducted a thorough technical audit using data analytics tools to identify the extent of the duplicate content issue and the specific URLs affected.

Implemented canonical tags strategically to consolidate duplicate content variations under a single canonical URL, effectively instructing search engines on the preferred version of the content.

Leveraged URL parameter handling in Google Search Console to instruct search engines on how to treat specific parameters, such as instructing them to ignore parameters that generated duplicate content.

Monitored indexation and rankings using data analytics tools to ensure that the canonicalization efforts were successful in consolidating indexation signals and improving search visibility.

Challenge: A website undergoing a migration from HTTP to HTTPS faced significant fluctuations in rankings and organic traffic post-migration. Despite implementing best practices for migration, the website experienced a prolonged recovery period.

Utilized data analytics tools to establish baseline performance metrics for the website before the migration, including rankings, organic traffic, and key performance indicators (KPIs).

Conducted a comprehensive technical audit post-migration to identify any issues affecting crawlability, indexation, or site performance on the new HTTPS domain.

Implemented 301 redirects meticulously to ensure that all HTTP URLs were redirected to their corresponding HTTPS counterparts, minimizing any loss of link equity and preserving rankings.

Updated internal links, sitemaps, and canonical tags to reflect the new HTTPS URLs and ensure consistency across the website.

Monitored performance closely using data analytics tools, tracking rankings, organic traffic, and KPIs over time to identify any lingering issues and iterate on optimization efforts as needed, such as addressing any remaining crawl errors or fixing broken internal links.

In both scenarios, the combination of technical SEO expertise and data analytics insights played a crucial role in diagnosing the challenges, devising effective solutions, and monitoring the outcomes to ensure long-term success in improving website performance and outperforming competitors.