Brand editorial that grew audience size and loyalty
Erin Greenawald
Joined as one of the first employees, working as the right-hand woman to the EIC in establishing The Muse’s editorial voice, strategy, and processes and build a loyal audience of millions of readers. Wrote 500+ inspiring career and lifestyle articles; work syndicated on Mashable, Inc., TIME, Newsweek, and more. Edited the work of 200+ freelance writers.
Eventually championed branded content as revenue-driving extension of The Muse’s editorial content, supporting significant revenue through new business and renewals of branded content campaigns with clients such as Squarespace, General Assembly, Marriott International, and Unilever.
Erin is a gifted writer, a whip-smart editor, and a brilliant content strategist, but her skills extend far beyond the job titles on her resume. Whether it was envisioning strategy for a new product or weighing in on how to structure our growing team, she approached everything she worked on with thoughtfulness, creativity, and wisdom beyond her years. I could always count on her to offer carefully crafted ideas, above-and-beyond work, and suggestions I couldn't have come up with on my own.
- Adrian Granzella Larssen, Editor-in-Chief at The Muse
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Posted Feb 1, 2024
Helped build The Muse's beloved editorial arm from the ground up
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