The MPL Pro (USA geography) website's previous iteration maintained a consistent Click-Through and Interaction rate (CTI) of X% across various general audience campaigns. In an effort to enhance user engagement,

we embarked on a series of strategic experiments targeting different sections of the original website.

After careful analysis of these experiments, we arrived at a pivotal decision: a comprehensive overhaul of the entire website. This revamp aims to achieve excellence in terms of aesthetics, user flow, and overall design coherence.

Central to this transformation is the redesign of the landing page. This page serves as the initial touchpoint for our target audience, priming them for engagement with the core product - the gaming app. Our objective is to provide visitors with a visually captivating introduction to the essence of MPL, effectively conveying its value proposition and positioning in the market. By crafting a seamless narrative, we intend to guide users towards a clear understanding of MPL's offerings and ultimately inspire them to take action - downloading the app.

Through this strategic alignment of design, functionality, and user experience, our revitalized landing page seeks to lay a strong foundation for the journey users will undertake within the MPL ecosystem.