The Mabel Boutique Hotel is a fictitious concept for a brand identity of a five-star boutique hotel situated in the heart of Cape Town.

The name of the hotel comes from Mabel Lee, a dainty woman from the Victorian Era, who was nobody without her Scottish Terrier who accompanied her wherever she went. Due to Mabel's love for her pet, The Mabel Boutique Hotel took on this whimsy and therefore wishes to pursue this trendy manner, giving guests and their canines the freedom to enjoy a luxurious time together at the hotel.  This project involved coming up with an interesting concept which should tie in with the name of the brand, logo and slogan. Additional elements of the corporate identity included creating a room service menu and hotel toiletries.