Edgehog Day: branding a digital tech conference
Ana Beatriz Fernandes
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Posted Feb 14, 2023
Design and delivery of a flexible brand, including logo, colour palette, iconography and set of illustrations.
Brief
As part of an ongoing relationship with Ori, a distributed cloud platform, the brief called for the creation of a brand identity for their digital annual conference, focusing on the latest thoughts and technologies on Edge Computing.
The new identity had to complement Ori’s existing brand and to make use of Ori’s hedgehog mascot, bringing an approachable and appealing feel to a highly technical subject.
Solution
With flexibility in mind, the logo is interchangeable and welcomes variation, being able to adopt a series of tech related stickers whilst maintaining consistency and being recognisable.
A series of illustrations and animations was developed to promote the event showcasing the conference's key themes: gaming, industrial IOT and the tech community.
As a purely digital brand, we set it exclusively on a black background, considering the benefits of ‘dark mode’ to the end-user.
