Concept Project for Coffee Brand
Georgia Tsiouli
Concept Project for Coffee Company
Overview
This is a concept project for a brand called 'Velvet Roast'. This brand offers a unique selection of coffee varieties and aromas, perfect for loyal coffee lovers.
Goals
Align brand guidelines (colours, typography) with the landing page's concept
Present products to drive conversions
Showcase the company's process, from gathering coffee beans to packaging them
Challenges
Creating a visually appealing design, that embraces coffee culture and attracts the right audience
Showing the coffee process in a simplistic manner
The Outcome
I designed a landing page that combines the right colour palettes to match the coffee aesthetic, while communicating brand ethics.
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Posted Aug 12, 2025
This is a mock design, featuring a coffee brand. The landing page includes products presentation, reviews, subscription and how the company processes coffee.
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Timeline
Mar 12, 2025 - Mar 19, 2025
