2021-2023 Revamping BNY Mellon's Quarterly Newsletter: How AI Transformed Readability and Engagement
Challenges:
Readability was only 34%
The design was outdated and not attractive
Content had several loopholes and was not engaging
Readers did not feel connected to the content
Actions Taken:
Survey and Feedback Collection: Conducted a survey to understand what readers were missing in the newsletter and gathered their suggestions for improvement.
Templatisation and Imagery: Utilized AI-driven image and template generation tools to create a modern and visually appealing design.
Content Optimization: Employed AI tools, including ChatGPT, to refine the content, making it more concise, engaging, and enjoyable.
Multimedia Enhancements: Added sound and animation to the newsletter to make it more dynamic and interactive.
Results:
Readability Improvement: Increased readability from 34% to 82%
Recognition: Received the award for the best newsletter in BNY Mellon for the past 4-5 years.
Innovation: Introduced a fresh and improved template, leading to a more captivating newsletter.
Feedback from Readers:
"Amazing graphics and animation."
"The new format is refreshing and makes the content easier to digest."
"I appreciate the personalized touch in each edition."
"The updates on industry trends are valuable and well-presented."
"The sounds make it more interesting and help maintain our focus."
"Looks great and is very interesting."
"The design and fun content keep us engaged and wanting to read more."
