Nana – Building a Brand Ready for Growth and Acquisition
Igor Sedko
Project Overview:
Nana Technologies was a forward-thinking platform offering appliance repair training and services, empowering individuals with skills for long-term career growth. As a Brand Designer, I collaborated closely with executives, marketing teams, and stakeholders to build a strong and cohesive brand identity that would resonate with customers, partners, and investors.
My work focused on establishing brand consistency across all touchpoints, creating impactful marketing assets, and enhancing digital communication channels to reflect Nana’s mission and vision. These efforts contributed to the company’s successful acquisition by Domestic & General Group.
My Contributions:
1. Brand Guidelines:
Developed and documented comprehensive brand guidelines covering logo usage, color palettes, typography, and visual tone.
Ensured consistency across web, print, and digital materials while maintaining flexibility for various campaigns and use cases.
2. Marketing Design Assets:
Created multi-platform assets for campaigns, including web banners, social media graphics, sales decks, and presentations.
Designed materials that balanced brand storytelling with a focus on data-driven results.
3. Email Campaign Design:
Developed reusable email templates for newsletters, campaigns, and automated communication flows.
Ensured alignment with marketing goals, optimizing templates for open and click-through rates.
4. Collaborative Execution:
Worked closely with executive leadership to align design strategies with broader company goals.
Partnered with marketers and developers to ensure seamless execution of campaigns across digital platforms.
5. Visual Storytelling:
Created impactful visual narratives for key product features, success stories, and growth milestones.
Designed assets that communicated trust, reliability, and innovation—core values of Nana's brand identity.
Key Achievements:
Delivered a unified brand identity that became a cornerstone for external communication and internal alignment.
Streamlined marketing workflows with reusable design templates and scalable visual systems.
Contributed to increased customer engagement and brand recognition across digital platforms.
Supported Nana in presenting a polished and investment-ready image that played a role in its successful acquisition by Domestic & General Group.
Outcome:
The strategic focus on branding consistency, impactful marketing design, and effective communication tools not only elevated Nana’s visual identity but also helped position the company as a valuable acquisition target.
If you're ready to build a brand that’s both visually compelling and strategically aligned for growth, let’s connect! 🚀
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Posted Jan 3, 2025
Developed brand guidelines, marketing assets, and email campaigns for Nana, enhancing brand consistency and contributing to its successful acquisition.
