Cancer - Improved Performance Year-Over-Year
Jarret Waldstein
Project goal The client wanted to maximize conversions and lower CPA.
Solution
- Increased ad scores from "Poor" and "Average" to "Excellent" by creating specific ad groups for each type of cancer that the client wanted to advertise
- Added sitelink extensions, call out extensions, structured snippet extensions, and image extensions
- Separated brand keywords from generic keywords
- Managed TCPA bidding week-over-week
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Posted Jan 15, 2024
Strategic changes to the campaign structure and bidding strategy resulted in 48% more conversions year-over-year
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