Google Ads - Conversion & CPA Performance
GA4 - Performance By Channel
I can customize dashboards to fit your needs. I think the most important metrics for lead generation are conversions and cost per conversion.
These are a simple dashboards that allows you to view performance over time. The campaign filter gives you the option to view performance of specific campaigns.
Channel filters can also be added to view performance of specific channels, such as Paid Social or Organic Search
