Die-a-beast Brand Identity Design

The task was to create brand identity for the project of person who helps people build the mindset required to fight diabetes every single day through healthy eating and exercise, so they can literally "die-a-beast"

The idea was to use bold, simple font for creating powerful and strong feeling. I added some animal scratching to enhance this association. For the color palette I used basic black and white combination. Nothing extra. Clean, strong, powerful