Sweet Radish | Brand Identity & Packaging Design

Sweet Radish is a restaurant chain in the United States that specializes in chicken burgers and other delicious food.

The restaurant wanted to create a brand identity that reflected its diverse menu and friendly atmosphere.

I developed a dynamic visual identity that combined vibrant colours with bold typography and playful graphics to convey the brand's lively personality.

The project was successful in improving brand recognition, building customer loyalty, and driving more people to visit Sweet Radish's locations.