Project Overview:
Rapid Physique needed a high-performance eCommerce solution tailored for direct-response marketing and recurring subscriptions in the fitness supplement space. I developed a custom Shopify store integrated with Checkout Champ to supercharge conversions, enable flexible upsells/downsells, and provide full control over checkout flows—all while maintaining a premium, clean aesthetic that resonates with high-performance customers.
Key Features & Deliverables:
Shopify Storefront Design: Built a sleek, high-converting Shopify store optimized for product storytelling, urgency, and clear calls to action.
Checkout Champ Integration: Integrated Checkout Champ to enable:
One-click upsells & downsells
Split A/B testing for offers
Multi-step funnels with custom logic
Subscription & continuity billing
Performance-Driven Funnel Pages: Created standalone landing pages (or used funnel routing) for paid traffic that bypassed Shopify’s default flow, improving CVR.
Speed Optimization: Compressed assets, lazy-loaded images, and stripped unnecessary scripts to ensure fast load times across mobile and desktop.
Custom Checkout Styling: Overhauled the checkout UI via Checkout Champ to align with brand identity and maximize trust/urgency.
Analytics & Tracking Setup: Integrated Facebook Pixel, Google Tag Manager, and post-purchase event tracking for ROAS optimization.
Outcome:
The store delivered significantly improved conversion rates, reduced cart abandonment, and allowed the client to scale their paid traffic profitably. The flexibility of Checkout Champ combined with the trusted Shopify backend gave the client complete control over the funnel performance and AOV growth
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Posted May 15, 2024
Rapid Physique needed a high-performance eCommerce solution tailored for direct-response marketing and recurring subscriptions in the fitness supplement space.