Brand Campaign • Bringing Choice To Regional Aviation by Cory McLitusBrand Campaign • Bringing Choice To Regional Aviation by Cory McLitus

Brand Campaign • Bringing Choice To Regional Aviation

Cory McLitus

Art Director

Brand Design

Creative Director

Adobe Illustrator

Adobe Premiere Pro

Figma

Aerospace

We restored confidence in Mitsubishi Aircraft's regional jet development program with our "Discover Choice" campaign. The campaign preserved over $4 Billion in launch orders while maintaining broad positive sentiment about the project's trajectory and ongoing progress toward certification and delivery of its first commercial jet built for the regional market.