Zeliş Çiftliği | Brand Identity

Zeliş Çiftliği

Zeliş Çiftliği is an independent, nature-focused establishment rooted around sustainable food and lifestyle, offering guests the opportunity to truly experience nature. In addition to accommodation, it operates a farm-to-table restaurant. Situated on a panoramic landscape with views of the lake and nature, it hosts a variety of activities such as agrotourism, forest school for children, trekking, nature photography, psychology and philosophy camps, and other nature-oriented events.

I've recognized the importance of honoring the tradition and positive reputation established by the company over the past 70 years, yet I have also aimed to infuse a modern and edgy flair into the brand identity. My objective was to maintain a welcoming and friendly tone while modernizing the language to resonate with contemporary audiences. My focus was on crafting a brand identity design that seamlessly merged the natural with the contemporary, capturing the essence of modernity while staying true to the organic roots of the company.