Brand Identity Design for Gloe

Gloe is an organic hair serum brand built around one powerful ingredient, aloe vera. The name is a blend of glow and aloe, a deliberate choice that roots the brand in both its promise and its formula.

The brief was to create a brand identity that felt honest, grounded, and modern without leaning into the overcrowded "natural beauty" aesthetic. The result is a system that balances warmth with restraint. Deep Forest green anchors the brand in its botanical origins. Aloe Cream provides a soft, skin-close base. Bloom Pink adds energy and femininity without being loud. Golden Serum ties everything back to the product itself.