Instagram Post & Story Design

Bloom Coffee — Seasonal Instagram Campaign (Concept)

Concept project for a specialty coffee shop launching a seasonal drink.

Challenge: announce a limited autumn latte and make the feed feel cozy and premium.

My role: art direction, post and story design, caption.

Solution: a warm terracotta-and-cream visual system with a bold serif headline, an arch photo frame and a clear "limited season" message, adapted for feed and stories.

Tools: Canva.

Note: this is a self-initiated concept, not a paid client project.

PulseFit — 30-Day Challenge Ad Creative (Concept)

Concept project for a gym promoting a 30-day fitness challenge with a free first week.

Challenge: stop the scroll in a crowded feed and push people to book.

My role: ad creative design, headline and call-to-action copy.

Solution: high-contrast black and neon-lime layout, oversized condensed headline, a clear offer ("First week FREE") and a strong CTA bar, built to work as a feed post and as a Meta ad.

Tools: Canva.

Note: this is a self-initiated concept, not a paid client project.

Glow Lab — Educational Skincare Carousel (Concept)

Concept project for a clean skincare brand.

Challenge: create saveable, educational content instead of plain product photos.

My role: content idea, carousel cover design, copy.

Solution: a soft peach minimal style with an elegant serif headline and a simple 3-step routine that followers want to save and share.

Tools: Canva.

Note: this is a self-initiated concept, not a paid client project.