The Heights is a racquet club featuring Pickleball, Padel and Squash that needed to stand out among the other clubs from the day they launched. The demand is high for places to play indoors in Minnesota and we worked to set them apart from all of the other Pickleball clubs that were opening. Focusing on the community aspect and additional benefits offered to members, we were able to tell a compelling story to drive new membership and support their existing members.