Webinar Series Success: From Concept to Execution by Leah Cottham

Leah Cottham

Marketing Strategist

Social Media Marketer

Content Creator

Adobe Premiere Pro

Contentful

Riverside

Objective & Overview

Designed to engage HR professionals with actionable strategies for collaboration, motivation, and engagement in distributed teams.

Aimed to inspire attendees with expert insights and provide access to Remote’s guidebooks.

Project Management

Managed the entire process, from planning to execution and follow-up.

Revamped an outdated Asana project template to streamline workflows and ensure clarity.

Strategic Partnerships

Collaborated with ThinkHuman, a partner organization specializing in remote collaboration and management training.

Featured Remote’s Chief People Officer Barbara and ThinkHuman’s CEO Meredith Haberfeld as speakers.

Promotional Campaigns

Worked with the brand design team to create visuals for social media, newsletters, and LinkedIn.

Executed targeted email campaigns using HubSpot, leveraging both Remote’s and ThinkHuman’s audience databases.

Content Creation & Logistics

Scripted key talking points, including challenges, solutions, case studies, actionable takeaways, and Q&A sections.

Developed a landing page in Contentful with an overview, agenda, speaker bios, and registration form.

Coordinated logistics via Riverside, enabling seamless backstage communication for speakers.

Event Execution

Facilitated a dry run to test technology, finalize flow, and address potential issues.

Hosted the webinar, transitioning between topics, asking thought-provoking questions, and integrating audience Q&A.

Results

Achieved 1,180 attendees, surpassing the original goal of 400.

Received positive feedback from attendees and partners, including ThinkHuman’s CEO, who praised the professionalism and execution.

Post-Webinar Impact

Sent thank-you emails with the webinar recording and additional resources.

Edited and created an on-demand landing page for continued accessibility.

Repurposed key moments into social media snippets to extend reach and engagement.

Key Achievements

Demonstrated expertise in large-scale project management and storytelling.

Delivered measurable results while fostering meaningful audience engagement.

Reinforced a passion for creating content that educates, inspires, and adds value.

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Posted Nov 26, 2024

Leah successfully led the creation and promotion of a high-impact webinar series, resulting in a 30% increase in leads and $500k annual revenue.

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