Improve Decision-Making w/ Tailored Data-Driven Tracking Sheets by Nikhil PawaImprove Decision-Making w/ Tailored Data-Driven Tracking Sheets by Nikhil Pawa

Improve Decision-Making w/ Tailored Data-Driven Tracking Sheets

Nikhil Pawa

Business Analyst

Data Analyst

Marketing Analytics Specialist

Data Analysis

Google Sheets

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Tailor Made Data-Tracking Sheets

PURPOSE: To make informed decisions and influence buying intent, it's crucial to maximize data visibility at every stage of a customer's journey with your brand.

DELIVERABLES: Tailored ready to use Google Sheet to track all the relevant marketing metrics in a customer journey over time (provides point of comparison and aids benchmarking)

EXAMPLE:

- Tracking the cost of every inquiry or lead the business generated over time- Understanding the conversion rates of every lead for every product so we can compare the differences in conversion rates between products

- Tracking the cost per order and comparing against the benchmark (ie. are we spending too much money?

- Monthly profit and loss statements so see changes in profits over time and understand growth or decline

- Channel profit and loss statements if a business has multiple sales channels such as IG Ads vs. OFFLINE pop ups to see which channel is making the business more money

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Posted Feb 21, 2023

Improve brand visibility and decision-making with data-driven tracking sheets that monitor every stage of the customer journey.

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