Voice of Reason Brand Identity
Mary Counts
Voice of Reason is an AI company building tools to help people with dementia and disabilities live more independently. They needed a brand identity that felt warm and trustworthy without losing the tech edge.
I started with mood boarding to find the right tone: something that balanced care and intelligence. The direction landed on clean geometry with soft color, grounded enough to feel medical-adjacent but modern enough to read as a tech company.
Mood Board
From there I developed the logo, color system, and typography, then applied it across their web presence and marketing materials.
Profile Concept
Screenshot
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Posted Jul 25, 2026
The founder can now host their blog and subscription option with a branded presence on the web that combines a personal touch with assistive technology.
