Brands such as Amazon, Feel Therapeutics, Feel Hey, and Healium are working towards building emotionally-driven products. These companies have incorporated medical expertise in their product design, but the challenge lies in making the technology accessible and comfortable for the end-users, including neurodiverse patients. The field of emotion detection technology is growing rapidly, with an estimated market size increase from $21.6 billion in 2019 to $56 billion by 2024. During the COVID-19 pandemic, usage of emotion-detection devices has surged, with users spending 50% more time per week on the app and 97% participation in weekly therapy sessions, according to data from Sentio Solutions, the developer of the Feel app.