Brand design, rollout and website creation for Crowd Convert.

A set of brand guideline posters for Crowd Convert Ltd, describing the brand as a snapshot. These posters can be hung as a feature for all to see.

The Crowd Convert Logo presented in it's full colour form. We identified the potential for the 'o' in this composition to reflect the infinitely joined up approach to ticketing and customer service within the attractions and events sector. We paired this concept with typography which spoke to the company ethos of 'rehumanising commerce'. Its soft friendly 'Shopkeeper' feel coupled with the integrity and strength of a sans-serif form.

Approached as a separate project, The company website was created in Webflow with a mobile and up approach to the design. The website, a single pager, guides the viewer through the ethos of the company & its mission by setting a tone of voice which is always focused upon the people that really matter, the crowds who visit attractions and entertainment events.

And of course, the website functions and presents beautifully across all major type of device from mobile to desktop. However it is experienced, the experience is always optimal for the medium.

It was decided for this project that the brand would be rolled out 'Just In Time'. This method of delivery means that the various aspects would be created as needed, at the point of need. By working this way the brand could stay agile and up to date. It also meant that the financial aspect of rolling out the brand across many touch points could be managed smarter.

This approach works for startups where they have limited touch points, however an established business would been to cover all their brand touch points in a coordinated fashion. We can help with that.