From Farm to Brand: Crafting the Visual Identity of Ferme du Lac

Ferme du Lac is an agroecological farm in Rwanda focused on sustainability, organic agriculture, hospitality, and community impact. This project involved creating a bilingual editorial brochure system that translates the farm’s ecological philosophy into a premium and emotionally grounded brand experience.

The goal of this project was to design a visually cohesive and strategically aligned tri-fold brochure that could communicate Ferme du Lac’s mission, operations, values, and visitor experience to both local and international audiences across Rwanda and the Great Lakes Region.

Ferme du Lac needed a communication tool that felt both authentic and premium. The brochure needed to balance ecological warmth with modern visual clarity while remaining accessible to bilingual audiences. It also needed to function as a real-world print asset suitable for hospitality, tourism, partnerships, and investor-facing communication.

The visual direction combines earthy tones, editorial typography, clean layout systems, and immersive imagery to reflect the farm’s identity as a modern agroecological destination. The design language was intentionally crafted to feel calm, natural, and elevated rather than overly rustic.

The brochure follows a structured visual identity system using Forest Green, Sand Beige, and Harvest Orange. Typography hierarchy and modular grid systems were used to improve readability while preserving a premium editorial feel.

The brochure was designed as a narrative experience rather than a simple information leaflet. The front panels introduce the brand vision and positioning, while the interior panels unfold into the operational story, visitor experience, ecological practices, and product ecosystem.

Special attention was given to print production standards to ensure the final piece felt refined and tactile. The brochure was prepared in CMYK, 300 DPI, with bleed and safe zones optimized for professional printing and matte lamination finishes.

Brand Strategy Editorial Design Art Direction