To develop a multiple speaker system and supporting application for Amplitude Audio using their unique technology for the B2B market.

Amplitude Audio is a brand known for its exceptional multiroom speaker technology, delivering top-tier sound quality. Our objective was to establish a unique brand identity and effectively convey the strengths of the technology and for that we followed a multiple step design process.

Our interdisciplinary team of 7 - Maya, Ashwin, Vedant, Remi, Elise, Nathan, including industrial designers, digital designers, and UX designers, came together to tackle the challenges posed by Amplitude Audio.

4 months

We followed an in-depth design process to create an innovative product for Amplitude Audio. Our approach was driven by user-centered design principles and involved several iterative stages:

Research and Discovery: To understand the product, market, target audience and their needs, we conducted extensive user research. This included user interviews, surveys, and market analysis. We interviewed audio enthusiasts, speaker experts, business owners (focus groups) and identified key pain points related to existing multiroom technology, such as complicated setups and limited compatibility.

Ideation and Brainstorming: We organized brainstorming sessions to generate a wide range of ideas. Collaborative whiteboarding and mind mapping allowed us to explore various design directions

UX Design:  As the UX designer on our team, I presented a range of problem-solving approaches aimed at achieving unbiased solutions. These methods included storyboarding, brainwriting, keyword ideation, and more. Our goal was not only to develop a product but to craft an entire user journey that would lead us to an ideal scenario, catering to the needs and expectations of our various stakeholders.

Concept Development:  We took abstract ideas and user insights to forge tangible solutions. This phase allowed us to creatively bridge the gap between identifying problems and crafting user-centered solutions. We explored and refined innovative concepts, using techniques such as ideation, prototyping, and testing to ensure that our final design not only solved problems but also delivered a seamless and engaging experience that delighted our users.

Integration of Multiroom Technology: We worked closely with the technical team to ensure the smooth integration of the unique multiroom technology into both the hardware and software components. Our concepts also included the best way to integrate multiroom technology and be easily communicated to the stakeholders.

Prototyping and Testing: We developed several prototypes, culminating in a 3D printed model that replicated every detail to scale. The speaker design garnered such approval from the company '3D Machines' that they chose to showcase both our process and product in their advertising for 3D modeling services. Throughout the development journey, we analyzed and tested our prototypes, collaborating with various speaker experts to incorporate their feedback and make necessary modifications to refine our final product.

Branding and Identity: Concurrently, our team developed the product's brand identity, reflecting Amplitude Audio's values and vision. We reflected the identity into the product, website, application, packaging, and marketing.