Hardbody Fitness
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Brand Designer
Illustrator
Digital illustrator
Adobe Fresco
Adobe Illustrator
This project was for a fitness company called “Hardbody Mf”. They had previously had a logo made by another graphic designer and they were not please with the results. I was hired to redesign and rebrand everything about their style. I started with adding a full body to this image below and the rest was history. My client gave me unlimited creative control and was very satisfied with the finished product.
The previous designers logo:
My finished project with restructured details and animation: I added a rougher edge to the character as the client requested. A few cultural tattoos and the fire flair was huge for the transformation.
These five designs were also requested as apart of the brand design rebrand
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Posted May 16, 2024
Project for fitness company “Hardbody mf” brand design rebrand. I was graced with the task to transform his previews logos and everything was a success.
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Brand Designer
Illustrator
Digital illustrator
Adobe Fresco
Adobe Illustrator
Médici Madness
M.G.O.T Transportation