Hardbody Fitness
Daysha Thomas
This project was for a fitness company called “Hardbody Mf”. They had previously had a logo made by another graphic designer and they were not please with the results. I was hired to redesign and rebrand everything about their style. I started with adding a full body to this image below and the rest was history. My client gave me unlimited creative control and was very satisfied with the finished product.
The previous designers logo:
My finished project with restructured details and animation: I added a rougher edge to the character as the client requested. A few cultural tattoos and the fire flair was huge for the transformation.
These five designs were also requested as apart of the brand design rebrand
Like this project
Posted May 16, 2024
Project for fitness company “Hardbody mf” brand design rebrand. I was graced with the task to transform his previews logos and everything was a success.
