Hardbody Fitness

This project was for a fitness company called “Hardbody Mf”. They had previously had a logo made by another graphic designer and they were not please with the results. I was hired to redesign and rebrand everything about their style. I started with adding a full body to this image below and the rest was history. My client gave me unlimited creative control and was very satisfied with the finished product.



The previous designers logo:







My finished project with restructured details and animation: I added a rougher edge to the character as the client requested. A few cultural tattoos and the fire flair was huge for the transformation.









These five designs were also requested as apart of the brand design rebrand