Achieving 136% growth from a sales analytics platform redesign

For just under 3 years, I Managed all aspects of product design for a RevOps Sales Forecasting & Analytics platform built by a 150 person team with $15m+ revenue in 2021. Established and executed a design strategy to completely transform the flagship product and led a complete re-branding effort for the company. Leading Product Design Transformation for High-Revenue RevOps Platform For just under 3 years I managed product design for a RevOps Sales Forecasting & Analytics platform with a 150-person team and $15m+ revenue in 2021. I executed a design strategy to completely transform the flagship product and led a complete re-branding effort for the company. Overcoming Usability Challenges and Low Engagement Initially, the platform faced usability challenges and low user engagement. With a redesign, we aimed to enhance UI, improve UX, boost adoption rates, and increase customer satisfaction while balancing complex functionality. Driving Growth and User Satisfaction by Redefining the Product Experience Through strategic design interventions, we achieved significant growth and positive feedback. Key metrics improved dramatically, including a 136% growth post-redesign, 73% decrease in administrative costs, 88% increase in user engagement, and a 33% rise in NPS.

By focusing on user personas and conducting thorough research, we streamlined the design process, leading to intuitive features like front-end editing for dashboards. This resulted in a more aesthetically pleasing, user-friendly, and functionally efficient product, driving higher value contract engagements and positive user testimonials from influential figures like the CMO and Director of Customer Success.