Aurora short-lets is a company operating an online marketplace for short-term and vacation rentals. They aim to connect homeowners, with families and vacationers, looking for something more than a hotel for their trip.
The client wanted a new brand that stands out from the crowd and communicates comfort, trust & sophistication.
The aurora borealis is one of the most spectacular views to behold. I created a logo mark that gives off this sophistication and the choice of the gradient represents trust.