Lonely Planet by Paula Righetti
Lonely Planet by Paula Righetti
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Lonely Planet
Paula Righetti
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1- Increased awareness to Lonely Planet 2- Translated the brand concept: "more than just a tourist guide"
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Posted Jan 27, 2021
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Paula Righetti
Brand Strategy Lead
Lifan Motors
Popsicle
Logitech
Cannes Lions winner - Kiss FM
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Challenges
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