Logitech

SCENARIO bemo is a social camera, without any expressive marke share, targeted for young families and millennials that wanted to share all of their moments. CHALLENGE Create a campaign to increase the camera sales. RESEARCH 1-Market research to position BEMO on the correct competitive landscape. 2-Target research - indepth, quantitative, focus group. OPPORTUNITY bemo didn’t fulfill the expectations of the Z generation. If Logitech wanted to sell the camera, they would have to make some changes in the product. JOURNEY 1-Quant. /qual. research: Why would people buy a camera in a smartphone era. 2- In-depth survey with Z generation: What features a perfect camera should have