Logitech
Paula Righetti
SCENARIO
bemo is a social camera, without any expressive marke share, targeted for young families and millennials that wanted to share all of their moments.
CHALLENGE
Create a campaign to increase the camera sales.
RESEARCH
1-Market research to position BEMO on the correct competitive landscape.
2-Target research - indepth, quantitative, focus group.
OPPORTUNITY
bemo didn’t fulfill the expectations of the Z generation. If Logitech wanted to sell the camera, they would have to make some changes in the product.
JOURNEY
1-Quant. /qual. research: Why would people buy a camera in a smartphone era.
2- In-depth survey with Z generation: What features a perfect camera should have
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Posted Jan 27, 2021
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