CARBEX — Brand Bible & Visual System
Full brand identity system for a premium pickleball product brand
(Irvine, CA). Took a raw direction and built a complete, production-
ready system the company can use across products, packaging, and sales
channels.
Delivered:
Logo system — usage, clear space, backgrounds & misuse rules
Color system — defined palette with strict usage hierarchy
Typography — display + technical type scale
Layout & grid rules
Product art direction (paddle line + edge-guard tape)
Packaging direction
Amazon + Shopify ecommerce image direction
Production handoff files for manufacturers & printers
Brand strategy → visual identity → production-ready system.
0 likes · 2 views · Jun 28, 2026
CARBEX — Brand Bible & Visual System Full brand identity system for a premium pickleball product brand (Irvine, CA). Took a raw direction and built a comple...
