Working on the ReneFris haircare

Working on the ReneFris haircare brand was all about creating a storefront that feels clean, soft, and trustworthy while still maintaining a modern premium look.

I started by designing the experience around the products themselves letting the packaging, textures, and visuals lead the design direction. The goal was to make the store feel calming and high-quality from the very first scroll.

The homepage was structured with a strong focus on visual flow: a minimal hero section, featured collections, ingredient-focused highlights, and customer-centered storytelling. I used soft neutral tones, elegant typography, and balanced spacing to create a beauty-brand aesthetic that feels refined without looking overly complicated.

After refining the design direction, I implemented the experience in Shopify, making sure the layouts translated smoothly across both desktop and mobile. Product pages were designed to feel informative yet clean clear product imagery, simplified sections, trust-building details, and strong add-to-cart placement.

A lot of attention also went into the mobile experience since most beauty shoppers browse directly from their phones. Every section was adjusted to maintain that same polished feel on smaller screens.

The final result was a Shopify store that feels modern, intentional, and aligned with the kind of experience customers expect from a premium haircare brand.

What’s the first thing that makes people trust a haircare brand online the design, the product presentation, or the customer reviews?