Timely MD — ahilapillai
Ahila Pillai
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Posted Jun 16, 2023
Worked on the visual identity and illustration library. Created a mood board, featuring a combination of photography, illustration and produced various scenario
Timely MD
The Timely MD team aimed to establish a visual identity that would connect with teenagers and emphasize the significance of mental health, particularly with regard to gender diversity.
Visual Exploration & Direction
Starting with mood boards and visual research, I explored illustration and imagery styles that feel modern, calm, and approachable. The final direction was shaped through iteration, ensuring clarity, consistency, and emotional sensitivity throughout the experience.