Venn is an ERP platform helping companies manage their financial operations. For the launch of their new AI Assistant, I was brought in to create a premium launch video that introduced the product and demonstrated what it could do.

The AI Assistant can answer questions about a company's financial situation using information specific to that business, including invoices, reports, and other financial assets. It can also take action on behalf of teams, such as helping issue employee cards with controlled spending limits.

The challenge was to communicate these capabilities in a way that felt clear and engaging without relying too heavily on the actual product interface.

Venn wanted the piece to feel premium and polished, with references to the visual quality and simplicity of products like Claude and ElevenLabs.

I developed the entire piece as a solo creator, handling design, animation, and sound design from start to finish.

Using Venn's existing brand assets as a foundation, I had freedom to explore the animation language and create a visual system that could bring the AI Assistant to life beyond the traditional product UI.

Rather than simply showing screens, the video uses stylized visual moments and motion to demonstrate how the assistant understands financial information, responds to questions, and helps users complete everyday financial tasks.

One of the most challenging sections was the AI chat sequence. It needed to communicate the assistant's capabilities while still feeling natural and visually engaging.

I worked closely with Venn's product team through several rounds of feedback to refine the conversation and make sure the interaction accurately represented the product.

From there, animation and pacing became important tools for keeping the sequence dynamic and preventing what could have been a relatively static product demonstration from feeling boring.

I wanted the animation to feel fluid, engaging, and intentional throughout the piece. The pacing was designed to keep the story moving while giving each product capability enough space to land.

Sound design became an important part of that process. Building the sound around the animation helped give the piece another layer of personality and made the interactions feel more alive.

The final video combines Venn's existing brand language with a more expressive motion approach to introduce their AI Assistant and demonstrate its capabilities.

I'm particularly happy with the overall pacing, music, and flow of the animation. The combination of motion and sound helped transform what could have been a straightforward product walkthrough into a more polished launch piece.