Understanding how your money is actually invested can be surprisingly difficult. Clairfolio makes it easier to see exactly how much you have allocated across individual stocks and ETFs, while giving investors the tools to better understand and evaluate their overall strategy.

I had the opportunity to create the launch video for Clairfolio, translating the product's core features into a clear and engaging visual story.

The goal was to communicate a financial product without making the experience feel overly complex or data-heavy. I focused on creating a visual language that made the information easy to follow while keeping the product and its functionality at the center of the story.

I designed the visuals from the ground up, building a system around Clairfolio's product interface, data, typography, and motion. The animation was designed to guide the viewer through the different features while maintaining a polished and cohesive rhythm throughout the video.

I worked across the entire project, from initial visual development through final delivery. This included design, motion design, animation, and the final sound mix.

The result is a launch video that introduces Clairfolio's value proposition while showing how the product can give investors a clearer understanding of where their money is going.