Darren Hardy Funnel Design – War Within Series

Project Scope: Designed and built a fully branded funnel for Darren Hardy’s War Within video series, centered around high-conversion storytelling and email capture.

Key Work: – Funnel strategy and user flow mapping – Custom landing page design and HTML/Bootstrap development – Embedded video content with gated opt-ins – Mobile optimization and tracking setup

Goal: Create a clean, on-brand video funnel experience that increased opt-ins and drove viewers through the full video series journey.

Details:

The challenge was to create new product imagery for a masterclass Darren was creating called, The War Within. It needed to evoke emotion and strength and passion. I opted for a World War II, movie poster feel.

I designed the landing page to optimize for capturing emails for the live event.