Chalene Johnson Course Funnel Design
Jen Anderson
Project Scope:
Designed and developed a high-converting course funnel for Chalene Johnson, optimized for mobile and focused on clarity, flow, and emotional engagement.
Key Work:
– UX Strategy & Wireframing
– Responsive Sales Page Design
– Funnel Build (Kajabi)
– Email automation setup
– Checkout & product delivery configuration
Goal:
To guide users clearly through a value-packed offer and drive confident conversions for a flagship course.
Details:
Using a customized Kajabi and bootstrap setup, I created a landing page to capture email opt-ins from cold traffic campaigns. This landing page and one like it for a different offer from Mel Robbins, saw consistent 60-70% conversion rates throughout the length of the campaigns. Over 60% of our traffic was through mobile devices. The page converted mobile users particularly effectively.
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Posted May 22, 2025
Designed and developed a high-converting course funnel for Chalene Johnson, optimized for mobile and focused on clarity, flow, and emotional engagement.
