Chalene Johnson Course Funnel Design

Project Scope: Designed and developed a high-converting course funnel for Chalene Johnson, optimized for mobile and focused on clarity, flow, and emotional engagement.

Key Work: – UX Strategy & Wireframing – Responsive Sales Page Design – Funnel Build (Kajabi) – Email automation setup – Checkout & product delivery configuration

Goal: To guide users clearly through a value-packed offer and drive confident conversions for a flagship course.

Details:

Using a customized Kajabi and bootstrap setup, I created a landing page to capture email opt-ins from cold traffic campaigns. This landing page and one like it for a different offer from Mel Robbins, saw consistent 60-70% conversion rates throughout the length of the campaigns. Over 60% of our traffic was through mobile devices. The page converted mobile users particularly effectively.