Brand Voice Guidelines
Claire Creely
Our words are clear, honest, and inclusive. We keep it simple. We use familiar words. We want to communicate our point clearly and quickly so that anyone who reads our copy can get what we’re talking about.
INCLUSIVE LANGUAGE We’re Inclusive. So are our words. Our brand's core emotional need is belonging – we take that seriously. We want everyone to feel welcome here, and we make sure our words reflect that, too.
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Posted Oct 6, 2023
I developed Circle K's brand voice guidelines for global use across the company.
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