She is a self-taught baker based in New York City, known for her passion for classic bakes and creative recipes. Since the pandemic, she's been splitting her time between New York and Khartoum, drawing inspiration from her travels across Africa, Asia, the Middle East, Europe, and the Americas. Her baking reflects these diverse cultural influences, resulting in sweet treats that are both nostalgic and innovative. Her content is a delightful mix of inspiration, creativity, and trending ideas, bringing joy through her baked creations. With a mission to make baking accessible and enjoyable, she encourages her followers to explore global flavors. Through her platform, she welcomes questions and fosters a supportive baking community. Within just 3 months of collaboration, we achieved substantial growth, increasing her following from 9,500 to over 10,100 followers. Our strategy focused on creating short, trendy reels, maintaining consistent posting, engaging with her audience daily, and using content formats that maximize engagement and growth.

In the past month alone, each of her videos have consistently reached a minimum of 10,000 accounts. Fast forward to today, and her Instagram continues to thrive, with an engaged and growing community inspired by her delicious creations. Together, we're turning her passion into a vibrant online presence that resonates with bakers and food lovers alike.