Biometric Company Complete Re-Brand

Jessica Belair

Brand Designer
Brand Strategist
Creative Director
Adobe XD
Google Drive
ImageWare Systems

Branding, Creative Direction, Web Design, Portal Design

Collaborating with Imageware, a trailblazer in biometric technology, we embarked on a transformative venture amplifying their digital footprint and leading to their acquisition. I commenced with a brand overhaul, seamlessly blending their legacy with a visionary future. My creative direction strategically guided design elements and storytelling, presenting a cohesive brand journey. Subsequently, we delved into web design, crafting a digital hub mirroring Imageware's technological prowess, captivating visitors with a visually stunning and informative experience. Simultaneously, we designed intuitive portals, acting as gateways to a new era of biometric solutions, embodying innovation and user-centricity. This project showcases my dedication to redefining brands and digital experiences. The amalgamation of Branding, Creative Direction, Web Design, and Portal Design resulted in a transformative digital presence for Imageware, solidifying their global impact and propelling them into the future of biometric technology.
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