Tourism Marketing Campaign | Visit Anaheim
Briton Saxton
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Posted Oct 19, 2023
Uncommon Characters is a playful campaign where we personified the unique, sometimes quirky elements that make up Anaheim and its surrounding neighbors.
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Uncommon Characters is a playful campaign where we personified the unique, sometimes quirky elements that make up Anaheim and its surrounding neighbors. In the second year of this campaign, the team was asked to create fresh new personas to represent the city’s broad shopping scene, professional sports teams, and the 100-year anniversary of the Knott’s Berry Farm Ghost Town.
