patagonia - a kid shouldn’t be the only one left with a future.
I made this cinematic spec ad for Patagonia because their mission isn’t just “eco-friendly product”—it’s about responsibility at scale: repair over replace, reducing waste, protecting wild places, and using a brand voice to push real action. That mindset inspired the story.
Tommy, 8yo, walks through an empty town and the life he hasn’t lived yet—school, graduation, university. At the polling station, he “votes” with a child’s drawing of the Earth and his family.
It’s a quiet reminder that the future can’t advocate for itself—so we have to.
Made in Morphic with some edits in Jitter
btw join the challenge with me and create cool ads: https://on.contra.com/pmJTjL
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Posted Feb 2, 2026
patagonia - a kid shouldn’t be the only one left with a future.
I made this cinematic spec ad for Patagonia because their mission isn’t just “eco-friendly pr...