Social media is already programmed to be tailored to your liking. All of the content you choose to consume lets these platforms know what videos to keep sending your way. By guessing and getting it right each time you hit the like button on a video , you’re telling these platforms to keep it coming and not to change what you watch. The algorithm knows what you like, what to send your way, and this is done to keep you on the app as long as possible. Talking about this at a glance doesn’t really seem like a problem to most people. Who wouldn’t want to see content on their page that reaffirms what they believe in, see comments you agree with, and ? Your algorithm knows exactly what you enjoy and who are you to hit block or “not interested” on an influencer or content creator you genuinely enjoy? You’ve finally curated the perfect feed for yourself, the ultimate social media dream. And it isn’t a bad thing, as mentioned this is what anyone would want and is the end goal for these social media platforms. Your little piece of the internet becomes an escape from reality and the business of your life.