Nuvola Skincare x Brand Identity and Packaging Design

Martina Menini

Brand Designer
Brand Strategist
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Procreate
Nuvola Skincare is a wellness brand that wants to empower women to love themselves through the daily routine of skincare. Every day, our choices define who we are, which is why you should be able to choose from clean products that you can trust.Nuvola knows that we glow our brightest when we are comfortable in our own skin.
Nuvola is dreamy, delicate, transparent. Nuvola is a candy cotton sky. Nuvola makes you feel like you are walking on clouds.
[Nuvola / Italian, feminine noun / stands for: cloud, a mass of tiny drops of water floating in the sky]
PACKAGING ✹
A cotton candy color palette and custom gradient felt like the only possible direction for this dreamy brand identity & packaging.
This soft and delicate look reflects the products within: made from healthy premium fragrance-free ingredientsbecause your skin deserves complete and utmost nourishing care.
✹ SOCIAL MEDIA
I like to include some mockups of what I immagine brands to look like on social media. I believe visuals make it easier to see the full potential of my creative direction.

2021

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