Start creating your future with technology

Graphic Designer

Web Designer

UI Designer

Figma

JavaScript

Next.js

MercadoLibre

view live

About

A new website for the youth of Latin America

Mercado Libre came to Chispa with the idea of a site where young people from Latin America can have free access to an educational offer to learn about technology.

Our challenge was to create a platform that is easily accessible to all young people and that generates a sense of curiosity and ambition to change their future.

Client

Beta Hub

Buenos Aires, Argentina

Industries

Technology

Practices

Design StrategyUX

UIDevelopment

CopywritingCX

UX & Interaction Design

DesignThinking

Frontend & Backend

Art Direction

Illustration

Visual Identity

Web Design

Process

Understading the challenge

Understanding in depth the options that currently exist in the market and the difficulties faced by young people to access quality education for free, formed the basis upon which we started building the platform.

Based on our discovery processes, we began creating the initial screens with a focus on the site's usability. After validating the wireframes in low fidelity, it was time to apply the visual design layer to the site and then proceed to the development stage.

Ux design: From wireframes to the final screens

The aim of a wireframe is to provide a visual understanding of screens early in a project to get stakeholder and project team approval before the creative phase gets under way.

Design, as we recognize, is an ongoing and iterative journey, wherein improvement is achieved through the integration of feedback and suggestions.

Roadmap: stages and tasks

Once we understood the difficulties of this project, we split the tasks among teams and calculated estimated completion times.

This made a flexible plan that keeps our client's schedule and budget in check.

Style guide: organizing the identity

Using a youthful and eye-catching color palette, we were able to generate a striking visual identity.

Finally, we delivered the style guide and final screens to the development team, who were in charge of bringing to life the animations and interactions of the site, in a dynamic platform that adapts to all types of screens.

Ui design: a highly recognizable look & feel

Braced for an exciting venture, our talented team endeavored to strike a flawless equilibrium between a funny, youthful aesthetic and a modern, tech appeal.