Brand Identity Creation for Aziza
Rosh Cadorna
Creating a brand identity for a women's apparel brand.
CHALLENGE
Brand Name: Aziza
Products: Trousers and Working Clothes.
Brand feels: Modern and Luxurious.
Element to add: Ankh traditional symbol.
Target Market: Working professionals. Women. 22-45 years old.
PROCESS
1. Brand Strategy Call : Knowing the target market, brand positioning, and the creative direction.
2. Moodboad and Color Palette Creation: Based on the brand stategy call, it wil be professional, modern and luxurious.
3. Logo Creation: 2 draft design are provided for option.
4. Logo Finalization: Finalizing logo consists of Official Logo, Alternative Logo, Favicon, and Workdmark with colored, black and white versions.
5. Basic Brand Book: Consists of Core Branding, Logo Guidelines and Brand Mockup.
DELIVERABLES
Brand Strategy, Logo Creation, Brand Book, and Brand Mockups.
OUTPUT
Moodboard
Logo and Sample Mockup
Like this project
Posted May 4, 2022
Creating a brand identity for a women's apparel brand. CHALLENGE: Brand Feels: Modern and Luxurious. Element to Add: Ankh traditional symbol. Name: Aziza
Likes
0
Views
30
