Brand Identity Creation for Aziza
Rosh Cadorna
Brand Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Creating a brand identity for a women's apparel brand.
CHALLENGE
Brand Name: Aziza
Products: Trousers and Working Clothes.
Brand feels: Modern and Luxurious.
Element to add: Ankh traditional symbol.
Target Market: Working professionals. Women. 22-45 years old.
PROCESS
1. Brand Strategy Call : Knowing the target market, brand positioning, and the creative direction.
2. Moodboad and Color Palette Creation: Based on the brand stategy call, it wil be professional, modern and luxurious.
3. Logo Creation: 2 draft design are provided for option.
4. Logo Finalization: Finalizing logo consists of Official Logo, Alternative Logo, Favicon, and Workdmark with colored, black and white versions.
5. Basic Brand Book: Consists of Core Branding, Logo Guidelines and Brand Mockup.
DELIVERABLES
Brand Strategy, Logo Creation, Brand Book, and Brand Mockups.
OUTPUT
Moodboard
Logo and Sample Mockup
