Honda Promotional Video
Prometheus Group
The New Honda City had much to offer the public. The only problem was timing: the product was releasing into a pandemic-ravaged economy.
How can you sell a product with a worldwide crisis ongoing?
With precision strategy and execution, that’s how. Prometheus focused on how the product represents the individual in COVID-19.
Where everyone is keeping anonymous with masks and staying at home, we designed a storyboard featuring self-expression, freedom, and identity.
But Honda’s story doesn’t end with the theme and concepts. We also encountered some problems With limited access to the product, all our planning, strategizing, and storyboarding took up a month of preparation.
This enables us to accomplish our one-day video shoot and forward everything to post-production and churn output within the following week.
Technical skill is essential. But it doesn’t mean much without strategic direction and structured team workflow.
Youtube link: https://youtu.be/8kxATIF6WII
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Posted Mar 29, 2021
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