Project: A fully custom​ website and copywriting for a concert pianist, teacher, and author.

Brief: Laura wanted a new website for her piano school and performance services to bring in new students, playing gigs and sell copies of her books.

The brand voice is upbeat, positive, and friendly. The main goals were to drive visitors to fill out the new student inquiry form or sign up for the mailing list.

We decided to add more color and imagery to reflect her piano school’s fun and vibrant vibe while balancing with her more ethereal and elegant album art and colors. I used SEO keywords in the copy in order to optimize search results. 

Outcome: In the first week of going live with the new site her inquiries increased 6x and she signed on 4 new students. For comparison, her old site averaged 2-3 inquiries a month.